Selena Gomez just revealed a secret project she’s been working on for over two years. After the release of her latest studio album, Rare, Gomez is dipping her toes into something different: makeup. Yesterday she took to Instagram Live to share that she will be releasing her makeup collection, Rare Beauty, this summer at Sephora.
‘“I am launching my own beauty brand and it is called Rare Beauty,” she told her viewers. “This is something I started working on two years ago. I found the right partners and the right team…and it’s important to me because I wanted to make a brand where you feel comfortable.” Gomez cited the pressure people may feel to look a certain way or use certain products, calling it at times a bit isolating and not the ethos of Rare Beauty,” elle.com said.
She even tweeted a video showing a sneak peek of the collection!
Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Here’s a tiny sneak. There’s more to share AND I can’t wait. pic.twitter.com/fWZQqyqrW9
— Selena Gomez (@selenagomez) February 4, 2020
