The Weeknd Virtual Concert On TikTok Drew Over 2M Viewers
Posted on August 13, 2020
(Photo by Pascal Le Segretain/Getty Images for Victoria’s Secret)
The Weeknd had a live, interactive virtual concert on TikTok on August 7th. Including rebroadcasts, the event pulled in more than 2 million unique views.
It also pulled in 250,000 concurrent views. #TheWeekndEXP garnered more than 1.3 billion views.
The event raised $350,000 for the Equal Justice Initiative.
