E.L.F. is striving for change in the sport of racing! Not only are they the first ever beauty brand to serve as a primary sponsor to a driver, but they also brought a drone show to the Indianapolis 500! This light show featuring over 500 drones is the first of its kind to hit the legendary racing weekend.
If you’ve never seen a drone show before, you’ve GOT to check it out! Watch highlights here:
e.l.f. is the first-ever beauty brand to serve as a primary sponsor of a driver in the largest single-day sporting event in the world. Katherine Legge hit the track in her e.l.f. branded fire suit, helmet and wrapped #51 car as the only female driver in the race on May 26. The first-ever Indy 500 Drone Show brought the track to the sky in celebration of Legge as a beacon of inclusion, empowerment and authenticity.
“At e.l.f., we want to see more women in the driver’s seat – whether in the boardroom, on the court, in the stands or on the racetrack. We believe inclusivity gives communities who are so passionate about something like racing a win-win outcome because it brings more people into the tent as fans, talent and sponsors,” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “Nine trailblazing women have competed in the Indy 500, and we hope to see this number grow swiftly in the years ahead while also expanding roles and opportunities on teams and crews. Our goal is to create spaces where women and girls feel accepted and represented, giving them the confidence to take the wheel and set their own course.”
